One of the keys to converting leads and encouraging repeat business or referrals from clients is regular follow-up. This develops an ongoing relationship with your contacts, maintaining "top-of-mind" presence so they’ll remember you when they are ready to buy or sell. Informative and educational follow-up also has the added benefit of positioning you as an expert they'll want to work with.
However, most real estate agents simply don't have the time to do this effectively on their own. In most businesses, new leads are usually contacted only ONCE via email or telephone, and then left to fall through the cracks. An automated email system is the best solution to maintain a consistent follow-up schedule with all your contacts.
The problem is, in order to deal with buyers, sellers, clients, and leads of all types - and avoid having to write customized messages for each - many agents send out cookie-cutter batch emails that have little relevance or useful information to offer their contacts. These messages eventually get blocked as SPAM and the relationship with the contact is lost.
With the SuccessWebsite® Solution's "Smart" Follow-Up System, each of your contacts receives a customized sequence of follow-up messages unique to them. As visitors use your website, viewing pages and requesting reports, the system remembers their activity and uses this information to create a custom profile for that prospect. You can also modify this profile by updating their information in the MyLeads database. Follow-up messages are then automatically created for the prospect based on their profile.
The result is distribution of personalized messages with relevant information for each prospect's specific situation and level of "warmth". Your contacts will therefore be much more likely to read and act on them, allowing you to get your message across and maintain that critical "top-of-mind" presence. And it's done automatically, with no extra work on your part.
The follow-up messages have been carefully designed and written by professional marketers and copywriters to maximize their effectiveness. They cover a wide range of topics for different situations, including first-time buyers, upgrading to a larger home, and downgrading or empty-nesters. The content can include your guarantee and any other services or USPs you currently promote, including your VIP Buyer/Seller systems.
Each message will also invite prospects back to your website to further add to their profile and receive even more relevant information. This will result in a more complete profile for each prospect, which will improve your lead conversion efforts.
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