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Dominate the Hispanic Market on the Internet
in Your Marketplace with the Spanish SuccessWebsite™
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Did you know that the Hispanic population is currently the second largest minority group in the United States? In the 2000 U.S. Census, the Hispanic population was estimated at 35 MILLION and it is projected to become the nation's largest minority group. It has grown 5 times faster than the rest of the population in the last 20 years; making the United States the country with the third largest population of Spanish-speaking people in the world.
So, it's easy to see that Spanish is THE unofficial second language of the United States. In the past, only major cities like Miami, New York, LA and Chicago had large Hispanic communities. While it is true that in such cities you can't go a day without hearing at least one person speaking Spanish, it's no longer limited to these metropolises. There are now Hispanic communities all over the country. Whether you service a big city or a small town, the Spanish SuccessWebsite™ is guaranteed to increase your business!
One-third of the Hispanic population does not currently own a home, but they do want to stop paying rent! That's about 4 MILLION households! If they all bought houses tomorrow and the average price of a house was $125,000, that's more than $30 BILLION in commissions just waiting to be earned! But don't forget--this is only the people that don't already own a home. This does not include the large number of current move-up buyers who are searching for second or third homes, and these numbers are increasing everyday!
Now imagine what the Spanish SuccessWebsite™ could do for your business if it helped you claim even a small portion of this rapidly-expanding market. Think about the prospects in your area that are shying away, or feeling discouraged, because they don't know enough about the home buying or selling process. You can be the information source in your area and offer them what they are already dying to know. It's that simple. Successful marketers know that people don't want to be sold; they want to be helped. There is no better way to do this than offering a non-threatening and hassle-free medium for them to get this information - in Spanish. Just a single extra deal can pay for your site for years, but you will surely do much better than that! We are committed to getting you a return many times your investment!
The Opportunity
The market of Spanish-speaking homebuyers looking for assistance is largely untapped by real estate professionals. There are millions of Hispanic households, outnumbering any other ethnic group. Combined, they have purchasing power exceeding $500 BILLION annually. This group is concentrated, consumer-oriented, brand-loyal and fast-growing. They're out there and they're prepared to buy a home, but for some reason they are not being reached! Four million of them are still in need of a home! Maybe they haven't acted because not enough agents are trying to reach them. Maybe they're afraid to make any moves because they lack the important advice you can give them. After all, buying or selling a home is a major decision and nobody wants to be cheated. Whatever the reason, this group hasn't been properly recognized. But they're out there, they're plentiful and they have the desire, so now it's time for you to provide them with the service they need!
Attracting Spanish Customers
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As we all know, more and more people are using the Internet everyday. In July, InternetRetailer.com reported that nearly 7.6 million Hispanics accessed the Internet, a 13% jump over last year's numbers. But for Spanish speakers searching the Internet for information on buying or selling a home, there is little or no information at all.
You have probably seen real estate sites with multilingual options that let you view the site in several different languages. Typically, these sites use computerized translation services available via the Internet. The problem with this is that the computer-processed translations usually don't make much sense.
I've taken a look at a bunch of the websites offering this type of computer-translated Spanish. Right off the bat I noticed a few problems that a lot of them had in common. Sometimes links on the Spanish-translated websites took visitors to the English-version site instead of to the appropriate Spanish-version page. Also, any graphics that contained text weren't translated at all. Probably the biggest problem I noticed with these sites was that the Spanish translations were too literal and usually out of context. For example, the phrase "Zero Down" got translated to "Zero Underneath" in Spanish, while the phrase "Moving Up" was translated to "Getting Up". These kinds of mistakes result in the Spanish website's failure to convey the real estate marketing techniques that their English versions promote. Many of the real estate agents who run these sites can't even tell if their site makes any sense because they don't speak the language themselves. Why else would they be using this type of service? Obviously they have failed to consult Spanish-speaking real estate professionals, marketing experts and copywriters to produce proven, profit-producing marketing techniques in Spanish.
Until now, the only other option for an agent has been to produce a custom site. Development costs for designing and implementing a website like that can easily range into the thousands of dollars. Companies that offer to build real estate websites for you charge outrageous setup costs and monthly fees of $200-$300/month, and you really get nothing more than a business card on the Internet. Not to mention, you are then stuck with what you get; unless you want to waste even more money on updates. I suppose you also have the option of relying on a friend who has some technical skills, but they likely won't have any understanding of direct-response marketing or selling real estate so they'll have a lot of trouble getting the right message across. And in the end, you are stuck continually providing content for a bad website.
Capturing The Untapped Market
We now have the solution. We can give you the tool to reach these potential clients; people who want to be helped when buying or selling a home, and you can offer such valuable information in Spanish that makes sense! With your Spanish SuccessWebsite™ you will be miles ahead of your competition and can provide your Spanish prospects with more useful resources than they could ever imagine. A recent survey conducted by the National Association of Hispanic Real Estate Professionals shows that one of the biggest reasons that most Hispanic Americans don't own their own homes is their lack of education about the home buying process. With our Spanish SuccessWebsite™, you will have the key to breaking down that barrier.
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Agents all across North America have already learned first-hand how the SuccessWebsite™ can dramatically boost their business with very little effort. Our direct-response marketing approach, combined with the Spanish SuccessWebsite™, is guaranteed to be successful.
You don't need to worry about producing content for your Website. We will provide you with ALL the material you need to get the ball rolling. Your site will serve as a primary resource for Spanish- speakers in your area to get all the information they need about buying and selling their homes. And since there is very little Spanish-language information out there, your website will have a significant competitive advantage over your competitors - access to Free Information that is specifically designed for Spanish-speakers; Information They Can't Get Anywhere Else!
Here's What You Get…
The Spanish SuccessWebsite™ uses the best direct-response techniques: benefit-promoting slogans, forceful headlines, and carefully worded reports -- ALL IN SPANISH. And this material has been created and tested by marketing and real estate professionals to ensure your success. We offer two standard formats of the Spanish SuccessWebsite™.
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The "agent-branded" Spanish SuccessWebsite™ will be setup in the standard configuration with your photo and company logo. You should use a form of your full name as the site's domain name (i.e. www.JulioBenitez.com). We find that most Hispanic Americans only want to do business with people whom they trust, and they place a high value on personal relations. This site format will reinforce you as an invaluable information provider and will build on your reputation and credibility. The trust and confidence this gains will help you breakdown the language barrier, especially when they see your name and picture on the website. All of this work will already be done for you.
Your other option is the "Free Consumer Info" Spanish SuccessWebsite™ that is used solely for new lead generation. There will be no picture of you and no company logo. All references to you or your company will be removed from view on the homepage. You should use a generic domain name like www.InfoCasasGratis.com (FreeHomesInfo.com). By removing the appearance that the site is a typical real estate agent site, you reduce the reluctance of visitors to identify themselves. Many people who visit agent-branded websites feel this reluctance because they do not know you yet; they don't want you contacting them because they have not yet established a bond or trust with you and don't want to "be sold". What this type of website essentially does is fly under the advertising radar of these people. All they see is the promotional offers of FREE information that they really need and believe that it's a fair trade for their contact information.
Once your site is up and running, you'll still have to promote it to generate traffic. You will also be given unrestricted access to incredible resources available only to Spanish SuccessWebsite™ members. All of the reports offered on your website will be available to you in Spanish, and you will have access to our large variety of marketing tools, such as classified- and editorial-style ads in Spanish. The entire system has been tested and proven to automatically generate new prospects and manage the relationships you make with your clients.
Act NOW! For a limited time...
It's Easy To Get Started And Totally Risk Free
There are hundreds, if not thousands, of Hispanic real estate buyers and sellers out there waiting for you to help them, and we want to make it as easy as possible for you to get started. For a limited time, you can get a GOLD level Spanish SuccessWebsite™ with our 60 Day, Pay Nothing, NO RISK, Triple Guarantee. Please read all of these following great startup incentives:
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60-Day PAY NOTHING Test Drive. Take 60 days from the day your site is activated to review it, try it out, prove its value and then decide. If you're not happy, for any reason, simply contact us at any point during the 60 day period and cancel your site, and you won't be billed at all. No questions. No hassle. |
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GOLD Level Membership FREE for 3 months (Save $449.85). After the first 3 months you can continue at the GOLD level or choose another package. |
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ONLY after your 60-Day PAY NOTHING Test Drive has been completed will you be required to pay the drastically reduced setup fee of just $199 (Save $798 off the regular setup fee). This is all that you'll pay during the first 90 days*; your GOLD Level monthly membership is FREE for 3 months. |
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BEST VALUE. If you already have a Gold SuccessWebsite™ with us, order a Spanish Gold site and we'll drop your regular monthly fee for the second GOLD site down to the SILVER level price of just $99.95/month after your initial three-month period. You'll save $50 per month for the life for each extra GOLD SuccessWebsite™. |
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Cancel Anytime. If you are ever unsatisfied with your website, you may cancel the service or change levels at any time. You are Never locked-in to any long-term commitment. |
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Better than Risk-Free $60,000 Extra Income Guarantee. Stay with us for an entire year at the GOLD Level and maintain your account in good standing. Register your warranty and get 12 months of the ultimate real estate website. If you can honestly say you have not made at least $60,000 in commissions you wouldn't have made without us, and you have made an honest effort to market your SuccessWebsite™ as we suggest, then you can cancel your site during the 13th month and we will write you a check equal to 50% of all the monthly subscription fees you have paid up to that point. |
TO ORDER: Click here to SIGN UP NOW or call us today at 1-800-361-9527 ext. 1400. Don't delay! It isn't often that a proven, no-risk, low-effort opportunity to increase your cash flow like this comes along. Do it NOW. Right this minute!
As always, Committed to Your Success
Stephen Raitt
P.S. Call us about the Spanish Mortgage Broker SuccessWebsite™.
You can use this site to target the mortgage aspect of the Spanish real estate
market and become the expert; lessening the financial concerns of first-time
buyers.
* Domain Name registration not included, billed separately by Registrar.
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